Factory III

Bar Dance

511 N Broadway
Milwaukee, WI 53202

State Region

Southeast WI

Year Opened: 1986
Year Closed: 1988

Exact Date Opened: Tuesday, November 04, 1986
Exact Date Closed: Sunday, March 29, 1987

Clientele Primarily Identified As

Gay, Black

Logo:

Continuing the Factory legacy, Chuck Cicirello opened the third incarnation in a 6,000-square-foot historic warehouse in November 1986. This location recaptured the magic of the original, with its high ceilings, large dance floor, and impressive lighting and sound systems. Known only as "Factory," the club served tremendous nostalgic appeal, excellent shows, and impressive DJs. However, it struggled to compete with the popular club La Cage, faced challenges with parking and high overhead costs, and was forced to close in June 1987. The building, long believed to be structurally unsound, was demolished in 1990.