Going My Way? opened in Madison on July 1, 1977, transforming the former Turtle Club into a three-story gay bar. Original owners included Adrian Pope, Abbey Hill, and Nick Onstott, with Char Arner joining the team later. The lower level was a women's bar and community center, the ground floor a men's bar and restaurant, and the second floor a co-ed disco. In 1981, the bar reopened as One Eleven West with three dance floors and a state-of-the-art sound and light system. By February 1982, Going My Way was back.

Going My Way closed in late 1982.