Tony's Riviera

Bar Cocktail Lounge

952 N Plankinton Ave
Milwaukee, WI 53203

State Region

Southeast WI

Neighborhood

Westtown

Year Opened: 1964
Year Closed: 1967

Exact Date Opened: Wednesday, April 01, 1964
Exact Date Closed: Wednesday, March 01, 1967

Clientele Primarily Identified As

Gay

Logo:

The Riviera, opened November 25, 1949 by John Balestrieri and John Triliegi, was Milwaukee's premier gay bar for 15 years. After arson destroyed the building on March 15, 1964, Tony Machi relocated to 952 N. 3rd St. -- an 1897 property living on borrowed time. With the new Performing Arts Center across the river, the Riviera and its neighbors were an embarassment. The Schlitz Brewing Company donated the property to the city for Pere Marquette Park on March 14, 1967. Tony Machi moved to Farwell Avenue, where he opened The Barn (later Teddy's.)

Note:  The Riviera, Tony's Riviera, and the New Riviera had no relationship with the Riviera Show Lounge (183 S. 2nd St.) which opened almost a decade later.  We believe the show lounge operators chose the name as an homage to the earlier, legendary queer space.