Paradise Books & Video

Retail

225 N Water St
Milwaukee, WI 53203

State Region

Southeast WI

Neighborhood

Historic Third Ward

Year Opened: 1974
Year Closed: 2003

Exact Date Opened: Unknown
Exact Date Closed: Unknown

Clientele Primarily Identified As

Mixed

Logo:

Paradise Books, which operated from 1976 to 2003, began as an adult bookstore before separating its businesses into a mainstream video store and an adult-only arcade. The store opened when the city was actively considering a "Combat Zone" in the Third Ward, which would have forced all adult businesses, including gay bars, to relocate there. This controversial plan was ultimately defeated by residents, including Isabel Polachek, who had a different vision for the neighborhood. We welcome any available information about this location.